Simple SEO System for Non Techs

“Your explanation about SEO was excellent and extremely helpful. It made me see SEO in a totally different way, you are an expert in your field for sure.” — Shirley Z., Rhode Island

How does this Simple SEO System help you?

• Teaches you how to train Google so that it deeply understands you and your business. That understanding translates into better quality traffic being guided to your website. We earn rank by telling the search engines who we are, what we do, and who we want for clients. In the absence of this very specific-to-your-situation-and-desires information, the search engines take a “best guess” based on the words it finds on your website. After taking this SEO course, you’ll be in control because you will know how to use the right words in the right order in the right places.
  
• Helps you get more online visibility.
  • Improves your targeting: Since you will know how to use the right words for you, in the right order, in the right places as you write in your blog, completing the SEO work prescribed typically, results in:
    • Higher ranks for the pages and blog posts that are targeted
    • First-time visibility for web pages that had not been previously ranked
      
• Boosts your productivity. You’ll have a documented process accompanied by your “SEO one-sheet” and a popular strategy for consistently adding original content to your website.
  • Saves you time. You’ll have a system in place, so you’ll able to get right to the SEO work.
  • Saves you time. Your “SEO one-sheet” contains the topics you will write about and the exact phrases that you will use in your content. No longer will you think, “What should I write about in my blog today?” After completing module 2, How will your prospects find you?, you’ll have all those search terms and topics written down on your “SEO one-sheet”.
  • Saves you time. The search engines will be sending you high-probability prospects instead of tire-kickers and general traffic. Since high-probability prospects have already done the research and are close to buying, you’ll be spending much less time closing the sale.
    
• Increases your understanding of content popularity and visitor engagement. Helps you understand which content appeals to visitors and which does not. After taking this course, you will be familiar with techniques for shifting gears and the next steps to take when you don’t receive the results you had desired.

About the Simple SEO System for Non Techs Course

You’ll learn how to use SEO techniques focused on attracting your “most-desired” audience, not just on increasing traffic in general, but increasing traffic of your high-probability prospects. (Remember that high-probability prospects are ready to buy!)

• Stop burning through time with “tire kickers” and “cost-driven” inquirers
• Start attracting prospects that are actively searching for your service
• Shorten your sales cycle when those you attract are ready to buy

Believe it or not, everyone can do it. You’ll learn to “use your words” in a new way, and, then, it all boils down to following a few repeatable steps…that’s it! After completing the lessons in the course, you’ll have your own custom system to apply to your website. It’s so easy and repeatable, you can apply it to as many websites as you want.

What if your high-probability prospects chose to work with you? It’d feel great, right? Yes!

First they have to find you, and that is what we focus on in the course; using your words to get the search engines to bring you your high-probability prospects. And, when you are successful with that and not burning time with general inquiries, you have time to serve more people, create more relationships, build partnerships, and, develop advocates.

I want to serve more people!

If you are a word lover like the logophiles I know: content creators, copywriters, bloggers, and business writers, you’ll easily complete each lesson. Planning, preparing, and serving a Thanksgiving dinner takes way more brain power and effort than adding SEO to your website.

Have you been blogging for years and never experienced the results you wanted?

It happens. Lots of content writers and bloggers focus on the frequency of posting content. While frequency does matter, it’s the actual words (mixed with some other small aspects) that earn you a better rank.

Have you been using unique words, in the right order, in the right locations? Maybe you tried applying a few SEO techniques with marginal success? Have you checked the metric that indicates progress towards your current goal or only the metrics related to “overall traffic” ?

Whatever the case, with this course, you’ll learn to apply simple, high-impact on-page SEO techniques to your content in a way that earns you the biggest reward for your efforts. Dorie Clark says it best in her book Stand Out:

“If you’re going to take the time to create something, you owe it to yourself to make it amazing—and ensure that the right people see your work.”

Dorie Clark, Stand Out

That’s what we’re doing here. Learning a new approach to online writing that makes the time and thought you invest in crafting your piece worth it by paying off in an increase in traffic by your high-probability prospects.

It’s a ridiculously simple system that you learn once, and, then reproduce for as many websites as you want. Bliss!

I want a bigger reward for my efforts!

Ignoring SEO is like leaving money on the table.

Each search engine wants to be THE search engine that everybody uses. In order to do that, they need to consistently present the most relevant web pages that align with a user’s inquiry—but—first, they need to find those web pages.

If you’re not giving the engines what they need in order to properly rank you, then your web pages will never be among the ones that get presented! All those hot prospects will be spending their money somewhere else. Wouldn’t you rather have them spend their money with you? Just by taking this course and applying some basic concepts, you can implement my easy-to-follow strategies to get discovered by the right audience.

So what’s the system?

This is a simple SEO system. You don’t have to be technical to do it! The system is presented in 26 right-sized lessons spread over 7 modules. There are lots of examples, images, and PDF downloads with videos mixed in

I want the System!

2023 EARLY BIRD BONUSES

These bonuses are available to Early Bird registrants only. Be sure to register before November 17, 2022 in order to be eligible to participate in these bonuses.

• Bonus: Two 30-minute private consultations with me, one at the beginning and one after the final class, regarding your goals, choosing a strategy, and, answering questions particular to your situation
  
• Bonus: One 45-minute session presented by Email Marketing Maven Susan Finn of Rise Above Noise. Susan will share tips on using email marketing and FAQs to nurture relationships with the high-probability prospects you’ve attracted to your website using your newly learned SEO tactics. Susan will provide strategies that answer the question: What to do after you get the traffic to your website. #engagement #nurturing #prospects
  
• Bonus: One 45-minute session presented by Video Producer and Strategist Marcie Giannattasio of WeBo Media, Inc. Marcie will share tips to keep in mind when creating marketing videos and video trends for 2023.
  
• PDF Download: 50-ish Title Ticklers by Karen Callahan, Karen-Callahan.com. Created to help you easily grow your topic clusters, this document contains blog post titles that will “tickle” your brain about the different perspectives you can take when writing about a single topic. You will never be drawing a blank about, “What to write about next?”.
  
• PDF Download: Publish & Promote Checklist for Blogs by Amanda Grazioli Copywriter & Brand Messaging Consultant. Follow this simple ten-step checklist to get more eyes on your posts!