Ready to attract high-probability prospects who have completed their research and are keen on purchasing from you?
Think about what you can accomplish when you are serving a “hot” audience and not burning time with tire kickers.
Wait…What does my “hot” audience have to do with a simple and sustainable SEO system? Well, the Create a Simple & Sustainable SEO System course is about search engine optimization (SEO). We apply SEO techniques to our websites in order to gain visibility in the search engines so that we increase traffic to our websites.
We want to increase traffic because we believe that the more people that visit our websites will result in an increase in the number who buy. This is a commonly accepted idea, and, we have seen it in practice at our brick-and-mortar malls.
The focus of Create a Simple & Sustainable SEO System is to teach you how to use SEO techniques to attract your “hot” audience—not just increase traffic in general—but increase traffic in a highly-targeted way that leads to a positive impact to your bottom line.
We call this audience our high-probability prospects—and—you’ll hear that term a lot throughout the SEO lessons. That is our goal. Not to learn to increase website traffic in general, but, to learn how to increase website traffic of our most-desired audience, our high-probability prospects.
Is this SEO course for you?
This SEO course is appropriate for content writers, copywriters, bloggers, website owners, webmasters, business professionals… Basically, everyone writing content who wants to earn a better payoff for that effort.
I often joke and say, “Just like mom told you when you were a toddler, Use Your Words.” In this SEO course you’ll learn how to improve your placement in the search results pages (SERPs) by “using your words”. A better SERP position earns you greater visibility by your high-probability prospects.
This SEO course covers what is referred to in the industry as “on-page SEO”; that is, updating the content and meta data on our web pages using SEO techniques.
Why would you want to add SEO to the web page content you spent so much time composing? Here’s what Google has to say (as recently as July 11, 2020) about the Relevance of Webpages. (In this section, Google is explaining how it finds relevant matches when a search term has been entered.)
Create a Simple & Sustainable SEO System is for you if you can create list of words that describe who you are and what you do, and, then follow the guidelines of where to use those words.
The SEO process presented in the course is not difficult work, but, there are lot of places where your words can be used. So, your challenge becomes determining how you want to fit this “SEO for success” formula into your mode of operation so that you are consistently earning higher ranks in the search engines.
You will gain an SEO skill set that has far-reaching value…
The primary focus of Create a Simple & Sustainable SEO System is on website content, but, SEO techniques are SEO techniques, so they can be applied to the content on social media—in your posts and comments, when you answer questions—any time you get to type!
Not only are the concepts and techniques transferable to your social media—but—they can be repeated and applied to:
- your other websites,
- your clients’ websites,
- your new employer’s websites,
- your brother’s website,
- and so on, and so on.
What is covered in Create a Simple & Sustainable SEO System?
| Module # | Title | # Lessons |
|---|---|---|
| 1 | Welcome and Intro | 1 |
| Welcome, admin, setting expectations, glossary items, How to traverse the course, icon legend, etc. | ||
| 2 | How Will Your Prospects Find You? | 6 |
| In this module, you will define how high-probability prospects will find you when they do searches in the search engines. This is an important exercise because the terms you define here, influence all of the content on your website including components like categories, tags, URLs, text links, and more. | ||
| 3 | Things to Watch out for in WordPress | 2 |
| This module is about maximizing your SEO efforts through awareness. If you are not a WordPress user, the lessons in this module still have value. They contain information about components and behaviors that influence your rank in the search engines, so, you will learn where and what to be on the lookout for in your own website. The results of some of the automatic functionality can negatively impact your SEO rank. In this lesson, you’ll learn what you can manage in order to lessen the impact. | ||
| 4 | SEO Nuggets | 8 |
| Get your coffee. Grab a pencil and your notebook – or your laptop. Be prepared to say, ‘I didn’t know that!” over and over. This module is loaded with “truths” about SEO that will amaze you. This is the module where you will learn miscellaneous game tips and tricks like Monopoly(r) moves, poker tells, and UNO and Rumikub strategies. You know what I’m talking about—there’s the rules, then there’s the “rules”. In this module, you’ll learn the “rules” about eight components that highly influence your rank in the search engines. | ||
| 5 | Writing SEO-Powered Content | 2 |
| This is a tiny module with only two lessons—but—with BIG Tasks for BIG results! When you complete the Tasks in this lesson, you will have published your first, official SEO-powered blog post. First we’ll review the actual “physical” places where SEO can be applied. Then, we’ll take a wholistic view at the writing process. I recommend a process that requires thoughtful, strategic thinking in addition to knowing where to apply the SEO tips and techniques you have learned in this course. | ||
| 6 | Measuring Success | 4 |
| The purpose of this module is to learn how well Google receives your SEO clues. Are you getting paid for the writing effort you are investing? There’s only one way to know for sure…keep track of numbers. Use metrics as your guide to where you are experiencing success and where attention is needed. Learn how to use the metrics as a topic source (What to write about next?). | ||
| 7 | What Sabotages your SEO Efforts? | 4 |
| The value of this module is to gain knowledge about very common situations that blow your SEO efforts out of the water. You have gained new knowledge. You’ll be working hard to improve your rank in the search engines. Be aware of the circumstances that can impede you earning all that you should from your SEO efforts. |